Social media presence is among the most critical elements of trading in the 21st Century. Keeping on top of the ever-changing protocols and updates of social media is very often a full-time job. This makes the services of a Social Media Marketing manager advisable. Lets take a look at the role of a social butterfly’s Social Media Marketing manager.
What Is A Social Media Marketing Manager?
A Social media marketing manager works to promote and strengthen an organisation’s brand using social media platforms. There are a number of creative, analytical and managerial aspects to this role.
Social media marketing managers’ responsibilities revolve around organising and running marketing campaigns over platforms such as: Facebook, Twitter, LinkedIn, Instagram, TikTok and Snapchat.
Typical responsibilities include:
- Creating content, including text posts, video and images.
- Promoting products, services and content in a way that is consistent with a brand and social media strategy
- Scheduling social media posts using applications such as Social Pilot.
- Interacting with customers and responding to customers’ enquiries
- Developing new social media strategies and campaigns
- Managing a budget for promoting social media posts and pay-per-click (PPC) advertising
- Keeping track of data and analysing the performance of social media campaigns
- Meeting with clients and other stakeholders and becoming familiar with the brand and tone of voice
Do I Need A Social Media Marketing manager?
Today, companies are expected to have an active social media presence that matches its brand identity. Running a business’ social media account is not as simple as making the occasional post and hoping for the best.
Consumers want to forge a personal connection with the human element behind the brand. Social media is the best way to approach this. Although you cannot treat a business account the same way you would a personal profile, showing the person behind the brand is useful. However, be careful exactly how much personal info you share…
If you’re not confident in your ability to find a balance, it’s highly advisable to outsource your social media management to a professional.
Hiring A Social Media Pro
Our social media management packages include full audits and analysis of your social media channels. We get to know you and your business inside out , then all engagement with your audience will improve your reach and visibility. We will even manage your ad campaigns.
Whether you are a start-up, small business with a small budget or a fully fledged entrepreneur, we will build an understanding. We will connect with your target audience and grow your business or brand
We post frequent, relevant and engaging content that will inspire your target audience to interact with your brand.
Strategy
All Social Media Management plans involve a clearly outlined strategy. We will make a clear evaluation of your existing online footprint, alongside suggestions of actionable improvements. We will discuss your short and long term goals, how we will achieve them and the metrics we will use to measure progress.
Posting Schedule
We will create a schedule of posts in advance meaning you can approve them or provide feedback leaving you with ultimate control of what gets posted to your social accounts.
Key Metrics
Our monthly reports offer a clear look at the key figures that matter most to your businessThis might be audience growth, engagement, website traffic, or anything else.
Visual Content
To ensure your posts look the business, our dedicated content team uses a combination of premium stock photography to create completely bespoke content including custom made pictures, graphics or images provided by you. We combine strategic thinking with strong copywriting and social engagement to produce campaigns that drive interest and awareness straight to you.
Meaningful Engagement
We will have regular, meaningful conversations with your audience. This is vital for developing trust in your brand.
Optimal Timing
Using our expert software we can determine the best possible time for your posts to go live, ensuring maximum engagement.
Whatever your social needs, Social Butterflies are here to make it happen!
What We Do:
- Firstly, we will conduct a full social media audit to find out where you are at and what can be improved initially.
- Create a decent curation and posting strategy
- Create effective aesthetically pleasing content designed to raise your profile and visibility
- Engage with your followers and commenters
- Develop relationships with the right kind of audience
- Create a content calendar so you can see what’s coming up
- Handle your ad campaigns and deliver clear, trackable results
As part of any wider social media marketing strategy, our team can plan, manage and grow your social accounts with engaging content that keeps your profile up to date and visually striking.
